I'm Lexi - a marketing strategist who's spent 8 years building brands across fintech, wellness, retail, CPG, and beauty. I've led social media for companies like Afterpay and CIVANA Wellness, managed multi-platform social strategies, and helped teams turn chaotic workflows into organized systems.

Here's what I know: most growing businesses don't need another full-time employee - they need a strategic partner who can jump in, own the work, and deliver results. That's exactly what I do.

What I Do

I specialize in social media strategy and marketing operations—the two things growing businesses struggle with most.

I help you:

• Bring strategic direction to your social media presence

• Optimize what's already working (instead of starting from scratch)

• Coordinate marketing initiatives and keep campaigns on track

• Manage your marketing calendar so nothing falls through the cracks

• Turn analytics into actionable insights

When I'm not optimizing social strategies or coordinating marketing projects, you'll find me on a hike with friends or snuggling my cat.

Ready to work together?